Search Engine Optimization
After working with WorkflowOne the preceding two years to help build its considerable SEO presence, AgencyAxis was tasked with retaining this coveted asset.
AgencyAxis began by determining which keywords from WorkflowOne would be targeted on the Standard Register site. The next step was to identify the content from the WorkflowOne site to be transferred to the Standard
Once the keywords were identified, the content necessary to support those keywords was transferred from the WorkflowOne site to the Standard Register site. The Standard Register team built out new pages to support the keywords where necessary. AgencyAxis helped Standard Register optimize each existing and new page for high ranking in the search engine algorithms.
Research and optimization continued over the next year. A total of thirty-one pages were optimized. The number of keyword targets from the beginning of the effort more than doubled. Furthermore, 25% of the keyword targets at the end of the year were on Page 1 (2.5 times those on page 1 at the start of the effort) and 17% were on page 2 and moving towards Page 1.