Pay Per Click Advertising
Challenge: The monthly budget was capping out early in the month fairly consistently, causing the campaign to go dark before the end of the month. This posed a problem with maintaining account quality, since any down time tends to negatively affect overall quality score.
Approach: AgencyAxis reviewed campaign performance history and settings, and began the optimization process by reducing CPA bids on the highest cost campaign, Mobile Shredding on Google. This enabled Cintas to reallocate funds to the remaining campaigns, many of which provided sustainable traffic at a much lower CPC.