Teradata wanted a consistent messaging platform in a variety of online and offline channels to showcase the complex series of benefits of its enterprise data warehouse solution. The campaign was targeted to all titles at Fortune 100 companies.
This meant the messaging should be relevant to everyone from C-level executives to operations-level managers. To meet this need, the team at AgencyAxis developed the strategy of using a concise, high-level benefit headline with an engaging supporting visual image.
The body copy provided the operational details for middle managers. The campaign’s distinctive graphic treatment was used consistently across multiple channels.