A brand consolidation including graphics and taxonomy
After nearly a decade in business that included various acquisitions and mergers, the communications and brand at Parus Interactive were anything but unified. Working with Parus Interactive’s corporate marketing group, the AgencyAxis team helped identify the core values they wanted their brand to communicate and began a turnkey branding initiative.
The rebranding included a comprehensive taxonomy and graphic standards manual. The new standards were applied across the gamut of marketing communications including website, banners and email plus offline executions covering stationery, business cards, collateral material and signage.
The initiative allowed Parus Interactive to fully leverage the brand’s power as well as optimize their marketing dollars. Even more importantly, customers and prospects found the new corporate identity easier to recall and understand than ever before.